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Showing posts from February, 2026

Why Selling Assets in an Emergency Is Not Smart Money Management

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By Jo’Donna | The Insured Life A Conversation That Reinforced My Calling A recent conversation with a young father reminded me that Financial Advisors in Jamaica have a responsibility far greater than simply issuing policies. Our true assignment is education . I had been prospecting this young man and hadn't heard from him in a while. I reached out simply to ask, "How are you?" In an unpredictable world, checking in is human. We aren't just names on a ledger; we are parents, providers, and neighbors. "I Don’t Need Life Insurance—I Have Land" When he called me back, he was apologetic. He felt he had wasted my time because he didn't believe in the need for insurance. He told me: He earns a daily income from his taxi. He owns land and is currently building a home. He has a 13-year-old daughter who is his world. His Plan: If a medical emergency or crisis hits, he will simply sell the land to pay the bills. In his mind, that land was his safety net. But as...