The Insured Life by Jo'Donna

By Jo’Donna | The Insured Life  Introduction Proverbs 13:22 reminds us that “A good person leaves an inheritance for their children’s children.” For many, the term “inheritance” automatically evokes images of houses, land, or physical property. But Hurricane Melissa taught us a harsh truth- material assets can vanish in an instant. Homes were washed away. Vehicles were overturned. Businesses were flattened. Even 25-foot containers were tossed aside like toys. Yet one thing no storm could touch was your life insurance or investment policies. This article explores why life insurance is intangible real estate - a form of generational wealth that remains secure, even when everything else collapses. Why Life Insurance Is “Intangible Real Estate” Life insurance is not a physical structure, but it is a financial asset with lasting value. It is a property your children and grandchildren can benefit from long after you are gone. Here’s why it fits the concept of real estate: It grows in va...

By: Jo’Donna | The Insured Life After Hurricane Melissa , many of us were reminded how quickly life and business can change. Just as our nation prepared financially with its catastrophe bond , every business owner should prepare for their own unexpected storms. In a recent article, I shared why small business owners need to protect both their assets and their people with the right insurance coverage. Today, I want to take that conversation a step further and focus on one of the most important yet often overlooked protections - Keyman Insurance . Every successful business, whether it's a small shop, a thriving barbershop, a beauty studio, or a corporate company, relies on key people. These are the employees or owners whose skills, leadership, or relationships keep the business running. But what would happen if one of those key people suddenly passed away, became critically ill, or could no longer work? That’s where Keyman Insurance (also called Key Person Insurance) comes in, a p...